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Will China telecom restructuring mute critics?

June 9, 2008 5:41 pm

A number of excellent blog postings, for example over at China Herald, have covered the nuts and bolts of China’s telecom restructuring announced in late May, but few have mentioned the ramifications the announcement is having on critics of China’s industrial policy. Such critics, it is fair to say, run the gamut from free-market Friedmanites to political appointees of the Bush administration, who inevitably say China’s telecom market is closed to outsiders and anti-competitive. After this restructuring, it turns out they are still half right.

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With the recent news of a reshuffling of China’s six major telecommunications providers, critics of China’s telecom industry have two less targets to shoot at, namely the de facto monopoly of China Mobile and the slow-pace of telecom industry reform in the post-WTO era. But these critics, including the offices of US and EU Trade Representatives, were firing blanks in the first place: China Mobile was never a true monopoly, and industry reform does happen, it just happens at China’s pace, not at the pace trade negotiators desire, as this implementation of pro-business government policy clearly shows.

On May 24 guidance on the telecommunications sector’s planned restructuring was finally made clear in a joint announcement by China’s Ministry of Industries and Information (MII), the National Development and Reform Commission (NDRC) and the Ministry of Finance: Where there were six operators before, now there will be three - China Mobile, China Telecom, and China Unicom - that will each have an existing fixed-line and a mobile phone business as a result of mergers and divestitures.

Furthermore, at the end of the process, new 3G licenses will be issued for each, on different technology platforms: China Mobile will get the home-grown and untested TD-SCDMA standard, China Telecom will get the stalwart CDMA 2000 system, and China Unicom will get a license for WCDMA technology, which has long been popular in Japan. The market will now decide which is best for China. Critics, however, have been fast to say that China Mobile’s long-dominant position stacks the deck and so it will likely emerge the winner anyway. This is not a foregone conclusion for two reasons.

A short history lesson can help to put this into perspective: Before restructuring, the dominance of a certain telecom provider was undisputed. It had the most subscribers and the largest cross-country network of telecommunications infrastructure, and its revenue and profits exceeded those of all of its smaller competitors combined. At its peak, it had more than one million employees. After deregulation the giant telecom provider would be forced to open its network to smaller competitors and have its competitive powers capped by the regulator, which would mandate rates for it and watch it much more closely than its younger, more nimble, adversaries. Does this sound like China Mobile? No, this was American Telephone & Telegraph, at the end of 1981.

AT&T, once the biggest telephone company in the world, was reduced to a mere shell of its former self following deregulation and the forced divestiture of seven regional operating companies in early 1982. After a few bad strategy decisions, parent AT&T ended up being bought by one of its own spin-off children twelve years later.

So, the first reason the critics are wrong: History shows that the preeminence of an incumbent is by no means assured. The second reason: Asymmetric regulation, whereby China’s regulators intend China Mobile to overcome greater obstacles than the other two, is going to be a burden for China Mobile. For example, it is being saddled with the smallest of the fixed-line operators, China Tietong, and receiving the TD-SCDMA 3G platform license, which is unproven in both its technology and market appeal. This means that China Mobile’s ability to maintain its monopoly is uncertain.

As to the slow pace of change that critics have leveled at China’s telecom deregulation process, it bears reminding that AT&T, the US’s dominant telecommunications provider for more than a century, with its dying breath, clung to its monopoly for more than eight years against a US Department of Justice antitrust suit lodged in 1974. Regional carriers in Canada have been known to drag proposed rate cuts through years of debate and court action to avoid changing their business practices, meaning Canada only started deregulation of its telecommunications industry in April 2007. In that light, the speed of China’s telecom restructuring has not been slow.

In fact, China’s telecom regulators have shown remarkable brevity when it comes to implementing a given proposed change. For example, China significantly reduced rates for all mobile phone users in the last two years, most recently by cutting roaming charges in March by up to 80 percent. China’s telecom industry has some way to go before it will be totally transparent and fully-competitive, but it is far from the unchanging, anti-competitive sector that US and EU trade representatives paint it to be.

One thing the critics get right: It is true that China continues to groom its national champions, much as the economies of Japan, Korea and, to a lesser extent, Malaysia and other Asian economies did in their high-growth periods up to 1997.

Yet while economists regularly point out the folly of governments picking winners versus a Darwinian policy of survival-of-the-fittest free-market selection, so far China has bucked the trend: It now has three formidable national competitors that will all undoubtedly become global companies fighting over the title, “The biggest telephone company in the world.”

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4 Responses to “Will China telecom restructuring mute critics?”

Fons Tuinstra wrote a comment on June 9, 2008

Ah, I thought the discussion on the blessing of the free market for the telecom industry was already over. I did not see any reason to mention such an obvious thing. You must be writing for a mostly US audience :-)

Jason Inch wrote a comment on June 9, 2008

I plead guilty on that one. :-) Perhaps my post was unconsciously directed at Americans, due to the Ma Bell reference and the infernal jingle (”Reach out, reach out and touch someone”) still stuck in my head!

That said, I always find it odd that when it comes to free market principles, the US is the first to claim that is what every other market needs while zealously protecting its own. Case in point: Huawei Technologies (together with Bain Capital Partners) several months back tried to purchase 3Com, a US networking technology firm, but had to withdraw the offer because it was clear it would be turned down by the US government’s oversight committee. Not exactly a fair and open market.

The American top leadership (Bush, the Senate, etc) is especially skilled at what I call the ‘free-market soundbite’ but slow on the substance.

Schmiegel wrote a comment on June 10, 2008

‘Good primer for those of us not in the know.

TD-SCDMA, CDMA, Wimax…I guess each of the “Big Three” has its own motivations for adopting a different telecom standard going forward. From the consumer’s perspective, it’d certainly be simpler to simply have one standard. I know it’s tough to switch from a Sprint to a Verizon back in the U.S., but consumers are at least aware of their options and can take their business elsewhere. In China, I don’t think the majority of the population even considers it.

I wonder if there are any comparisons that can be drawn from the evolution of other countries’ mobile standards that could suggest whether technology convergence will inevitably happen in China.

Your thoughts?

Jason Inch wrote a comment on June 11, 2008

Schmiegel:
Thanks for the comments.

The three new telecom providers are apparently going to be assigned a technology, rather than competing for them in an open spectrum bidding process such as seen in the US. So it’s actually going to be very interesting to see how this mobile standards marketing experiment works out.

At this point, 3G license issuances are not firm, only conditional if/when the mergers are successfully implemented. This could give China Mobile an early lead since it already has authorization to implement TD-SCDMA now in test markets (originally it was planned to roll it out in a big way for the Olympics in Beijing but this seems unlikely now with just two months to go).

Whenever the new licenses are issued, technology convergence is probably not going to happen in the 3G space anytime soon in China since it seems clear that China is no longer going to push TD-SCDMA (its homegrown technolgy) as the exclusive platform. So open competition could take some time to sort out the winners and losers.

Long-term, China Mobile’s lead is going to be hard to overcome, but my bet is on China Unicom’s W-CDMA service to win over a large piece of the consumer market. Unicom has a brand name, Yao Ming as a spokesperson, and W-CDMA is used by Japan’s NTT DoCoMo, the company that brought the world “my fake artificial-intelligence girlfriend”-type of Tamagotchi’esque social applications. For 3G, DoCoMo offers the FOMA service on this platform which offers neat features such as mobile video-conferencing and high-speed multimedia downloading. I believe social applications like these will be popular with a Chinese user base, and the existing software and phones from Japan (which are actually the most advanced in the world, but mostly unusable outside of the country) will be easily ported to the Chinese market by Nokia, Sony/Ericcson etc.

Jason

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"The Beijing Olympics focused the world’s attention on China and the dramatic transformation it has undergone in recent years. Supertrends of Future China offers a primer on the forces that will drive business in the post-Olympic decade.

Unlike much that is written on business in China, authors James K. Yuann and Jason Inch use their years of experience as analysts to explore the cultural as well as the market trends. It is a refreshing approach but one that still leads to a hard economic conclusion: The next decade in China is likely to be as remarkable as the one that preceded it, with no shortage of opportunities for savvy businesspeople. [...]

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--Mollie Kirk,

China Economic Review