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Supertrends book party in Shanghai Sunday Oct. 26

October 22, 2008 12:58 pm

The co-authors of Supertrends of Future China, James Yuann and Jason Inch, are hosting a book party in Shanghai this weekend. The book is now available around the world and has been doing well despite the ongoing financial crisis. We would like to thank all our readers for supporting the book thus far.

If you are interested in the book or if you are already a reader and you are in Shanghai this weekend, please Contact Us. We would love to see you there.

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"Unlike much that is written on business in China, authors James K. Yuann and Jason Inch use their years of experience as analysts to explore the cultural as well as the market trends. It is a refreshing approach but one that still leads to a hard economic conclusion: The next decade in China is likely to be as remarkable as the one that preceded it, with no shortage of opportunities for savvy businesspeople. [...]

Yuann and Inch believe the key to succeeding in China in the upcoming years will be to follow what they dub the “supertrends” of business, society and wealth. Many of the old assumptions about China will need to be thrown out. In manufacturing, for example, the authors see a shift toward added value and innovation as producers bid farewell to the low-end knock-offs currently synonymous with the “made in China” label.

On the social end, China’s “affluencing” middle and upper classes are coming to expect and demand higher quality products, especially technologies like mobile phones, which help reinforce their social networks. Chinese send text messages and join internet communities in numbers that dwarf their Western counterparts. The authors believe smart marketers will recognize these media as important new ways to reach their customers."

--Mollie Kirk,

China Economic Review