Supertrends of Future China Content Samples and Excerpts | China Supertrends

China Supertrends

Book Notes, Excerpts

In the next few weeks, we plan to offer some excepts from Supertrends of Future China, and we’ll also be publishing updates, revisions, or corrections as they become known to us.

If you know of something in the book that seems not right, please feel free to send us an “Update or Correction” note via our Contact form.

Endnotes

For now, as promised in the book, we’d like to publish the full Notes section for reader convenience. Almost all research in the book has been cross-checked and we have provided the best or original reference location via a hyperlink. Click on the individual chapter to see its relevant research. Click here for the full Endnotes page, or jump directly to a given chapter’s notes section by clicking below:

PREFACE
INTRODUCTION - China, the Land of Mystery: The Good, the Bad, and the Ugly
CHAPTER 1 - China’s Three Primary Growth Drivers
CHAPTER 2 - The Drivers of the Drivers
CHAPTER 3 - The Supertrends
CHAPTER 4 - Value-adding to Make Better Things, Innovating to Make Things Better
CHAPTER 5 - Serving Me:Urbanization and the Service Industry
CHAPTER 6 - Health, Education, and Leisure: Enjoying Life as a Market of One
CHAPTER 7 - Text Me: A Boundaryless Society with Instant Networking
CHAPTER 8 - Affluencing: China’s Accumulation of Wealth and Influence
CHAPTER 9 - Red China Goes Green: Saving Energy, Reducing Waste

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"The Beijing Olympics focused the world’s attention on China and the dramatic transformation it has undergone in recent years. Supertrends of Future China offers a primer on the forces that will drive business in the post-Olympic decade.

Unlike much that is written on business in China, authors James K. Yuann and Jason Inch use their years of experience as analysts to explore the cultural as well as the market trends. It is a refreshing approach but one that still leads to a hard economic conclusion: The next decade in China is likely to be as remarkable as the one that preceded it, with no shortage of opportunities for savvy businesspeople. [...]

Yuann and Inch believe the key to succeeding in China in the upcoming years will be to follow what they dub the “supertrends” of business, society and wealth. Many of the old assumptions about China will need to be thrown out. In manufacturing, for example, the authors see a shift toward added value and innovation as producers bid farewell to the low-end knock-offs currently synonymous with the “made in China” label.

On the social end, China’s “affluencing” middle and upper classes are coming to expect and demand higher quality products, especially technologies like mobile phones, which help reinforce their social networks. Chinese send text messages and join internet communities in numbers that dwarf their Western counterparts. The authors believe smart marketers will recognize these media as important new ways to reach their customers."

--Mollie Kirk,

China Economic Review