Supertrends of Future China Content Samples and Excerpts | China Supertrends

China Supertrends

Book Notes, Excerpts

Here you can find some links to free sample chapters provided by our publisher, World Scientific. As promised in the book, we’d also like to publish the full Notes section with online references for reader convenience.

Sample Chapters

These files are made available as PDFs, so your computer must have the Adobe PDF Reader or Acrobat installed in order to view them. Each file contains the full-text of the chapter; endnotes are included in the next section.

Endnotes

Almost all research in the book has been cross-checked and we have provided the best or original reference location via a hyperlink. Click on the individual chapter to see its relevant research. Click here for the full Endnotes page, or jump directly to a given chapter’s notes section by clicking below:

PREFACE
INTRODUCTION - China, the Land of Mystery: The Good, the Bad, and the Ugly
CHAPTER 1 - China’s Three Primary Growth Drivers
CHAPTER 2 - The Drivers of the Drivers
CHAPTER 3 - The Supertrends
CHAPTER 4 - Value-adding to Make Better Things, Innovating to Make Things Better
CHAPTER 5 - Serving Me:Urbanization and the Service Industry
CHAPTER 6 - Health, Education, and Leisure: Enjoying Life as a Market of One
CHAPTER 7 - Text Me: A Boundaryless Society with Instant Networking
CHAPTER 8 - Affluencing: China’s Accumulation of Wealth and Influence
CHAPTER 9 - Red China Goes Green: Saving Energy, Reducing Waste

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"Unlike much that is written on business in China, authors James K. Yuann and Jason Inch use their years of experience as analysts to explore the cultural as well as the market trends. It is a refreshing approach but one that still leads to a hard economic conclusion: The next decade in China is likely to be as remarkable as the one that preceded it, with no shortage of opportunities for savvy businesspeople. [...]

Yuann and Inch believe the key to succeeding in China in the upcoming years will be to follow what they dub the “supertrends” of business, society and wealth. Many of the old assumptions about China will need to be thrown out. In manufacturing, for example, the authors see a shift toward added value and innovation as producers bid farewell to the low-end knock-offs currently synonymous with the “made in China” label.

On the social end, China’s “affluencing” middle and upper classes are coming to expect and demand higher quality products, especially technologies like mobile phones, which help reinforce their social networks. Chinese send text messages and join internet communities in numbers that dwarf their Western counterparts. The authors believe smart marketers will recognize these media as important new ways to reach their customers."

--Mollie Kirk,

China Economic Review

"Last year, many China books focused on the 30-year anniversary of the reform and opening-up policy, but "Supertrends of Future China," by Shanghai-based businessmen James Yuann and Jason Inch, looks ahead to China's next 10 years.

"Supertrends of Future China" is a refreshing departure from recent doom and gloom books about China and the global economy. [...]

For example, the authors coin a new term, "affluencing," to describe how China's significant foreign reserves, strong banks, and high savings rate of its people are going to allow an affluent China to have an increasing influence on the world.

The authors appear correct given the current state of American and European financial institutions versus the relatively healthy condition of China's major banks. [...]"

--Glenn Tam,

Shanghai Daily