Comments on: Haibao has Growing Pains - Branding in China http://www.chinasupertrends.com/haibao-has-growing-pains-a-branding-case-study-in-chin/ Billion Dollar Business Opportunities for China's Olympic Decade Fri, 12 Mar 2010 14:19:01 +0000 http://wordpress.org/?v=2.5.1 By: Joanna http://www.chinasupertrends.com/haibao-has-growing-pains-a-branding-case-study-in-chin/#comment-210 Joanna Tue, 03 Feb 2009 12:43:55 +0000 http://www.chinasupertrends.com/?p=78#comment-210 Haibao actually reminds me a lot of the Atlanta 1996 Olympics mascot, Izzy. Ugh. http://img.photobucket.com/albums/v179/christat23/Album%20A/olympics-mascot-izzy.jpg Haibao actually reminds me a lot of the Atlanta 1996 Olympics mascot, Izzy. Ugh.

http://img.photobucket.com/albums/v179/christat23/Album%20A/olympics-mascot-izzy.jpg

]]> By: Chris Devonshire-Ellis http://www.chinasupertrends.com/haibao-has-growing-pains-a-branding-case-study-in-chin/#comment-209 Chris Devonshire-Ellis Tue, 03 Feb 2009 06:52:58 +0000 http://www.chinasupertrends.com/?p=78#comment-209 "Gumby" also isn't original. "Mr. Gumby" was the creation of the late, great Monty Python team as can be seen here: http://www.youtube.com/watch?v=IIlKiRPSNGA “Gumby” also isn’t original. “Mr. Gumby” was the creation of the late, great Monty Python team as can be seen here: http://www.youtube.com/watch?v=IIlKiRPSNGA

]]> By: Jason Inch http://www.chinasupertrends.com/haibao-has-growing-pains-a-branding-case-study-in-chin/#comment-207 Jason Inch Mon, 02 Feb 2009 11:39:31 +0000 http://www.chinasupertrends.com/?p=78#comment-207 Rich: I left out the less-flattering Netizen complaints of Haibao resembling a blue condom mascot (which I am pretty sure was not the designer's inspiration, similar as they might appear): http://i210.photobucket.com/albums/bb179/zjplovezy/2006010321585873499.jpg Not to mention Westerners who think Haibao looks like Mr. Towelie from South Park: http://shanghaiist.com/2008/04/23/does_haibao_wan.php Is there nowhere a generic blue mascot get a break these days? Rich:

I left out the less-flattering Netizen complaints of Haibao resembling a blue condom mascot (which I am pretty sure was not the designer’s inspiration, similar as they might appear):

http://i210.photobucket.com/albums/bb179/zjplovezy/2006010321585873499.jpg

Not to mention Westerners who think Haibao looks like Mr. Towelie from South Park:

http://shanghaiist.com/2008/04/23/does_haibao_wan.php

Is there nowhere a generic blue mascot get a break these days?

]]> By: China Journal : Best of the China Blogs: February 2 http://www.chinasupertrends.com/haibao-has-growing-pains-a-branding-case-study-in-chin/#comment-205 China Journal : Best of the China Blogs: February 2 Mon, 02 Feb 2009 03:41:16 +0000 http://www.chinasupertrends.com/?p=78#comment-205 [...] Haibao, the watery mascot of the Shanghai World Expo 2010, looks uncomfortably like a certain Western character to several bloggers. [China [...] [...] Haibao, the watery mascot of the Shanghai World Expo 2010, looks uncomfortably like a certain Western character to several bloggers. [China [...]

]]> By: allroads http://www.chinasupertrends.com/haibao-has-growing-pains-a-branding-case-study-in-chin/#comment-203 allroads Sun, 01 Feb 2009 16:53:59 +0000 http://www.chinasupertrends.com/?p=78#comment-203 The picture of gumby you have there is uncanny, but normally it reminds me of my dentist's tooth mascot - without the toothbrush perhaps it is the suave hairline.. or the fact that it is blue. R The picture of gumby you have there is uncanny, but normally it reminds me of my dentist’s tooth mascot - without the toothbrush

perhaps it is the suave hairline.. or the fact that it is blue.

R

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