Uncategorized | China Supertrends

China Supertrends

Archive for the 'Uncategorized' category

Upcoming book talks for Supertrends

April 8, 2009 1:36 am

Part of the fun of being an author is the chance to interact with readers. To that end, we would like to announce some upcoming events for Supertrends’ blog readers to attend in person.

In collaboration with one of China’s best foreign book specialist booksellers, Garden Books, the co-authors of Supertrends of Future China will be speaking at two events in April for readers in Shanghai and Beijing:

The first event is this weekend, Sunday April 12 from 3-5 PM at the Shanghai outlet of Garden Books (located on 325 Changle Road nearby Shanxi South Road). At this event, both James Yuann and Jason Inch will be there to share their ideas about China’s immediate economic future and how this relates to careers in China, investing, and starting a business. Further information can be found about the event at City Weekend.

The second event will be held the following weekend in Beijing on Saturday April 18 from 3-5 PM at the Sequoia Cafe (44 Guanghua Road by 2nd Ring Road East). There Jason Inch will speak on the economic crisis’ effects in China, the timeline for recovery, and how this impacts expats and foreign companies doing business here. Further information about the event is at Garden Books and on City Weekend.

By the way, the book is already on sale at Garden Books for those readers in China. The book has been available worldwide for several months now but they are the first retailer that we know of to carry our book in China. Thanks!

Sphere: Click here to see related content on other China blogs and news sites

Categories: Announcements, Events, Uncategorized
No Comments »

"Unlike much that is written on business in China, authors James K. Yuann and Jason Inch use their years of experience as analysts to explore the cultural as well as the market trends. It is a refreshing approach but one that still leads to a hard economic conclusion: The next decade in China is likely to be as remarkable as the one that preceded it, with no shortage of opportunities for savvy businesspeople. [...]

Yuann and Inch believe the key to succeeding in China in the upcoming years will be to follow what they dub the “supertrends” of business, society and wealth. Many of the old assumptions about China will need to be thrown out. In manufacturing, for example, the authors see a shift toward added value and innovation as producers bid farewell to the low-end knock-offs currently synonymous with the “made in China” label.

On the social end, China’s “affluencing” middle and upper classes are coming to expect and demand higher quality products, especially technologies like mobile phones, which help reinforce their social networks. Chinese send text messages and join internet communities in numbers that dwarf their Western counterparts. The authors believe smart marketers will recognize these media as important new ways to reach their customers."

--Mollie Kirk,

China Economic Review

"Last year, many China books focused on the 30-year anniversary of the reform and opening-up policy, but "Supertrends of Future China," by Shanghai-based businessmen James Yuann and Jason Inch, looks ahead to China's next 10 years.

"Supertrends of Future China" is a refreshing departure from recent doom and gloom books about China and the global economy. [...]

For example, the authors coin a new term, "affluencing," to describe how China's significant foreign reserves, strong banks, and high savings rate of its people are going to allow an affluent China to have an increasing influence on the world.

The authors appear correct given the current state of American and European financial institutions versus the relatively healthy condition of China's major banks. [...]"

--Glenn Tam,

Shanghai Daily